Croydex has been in business since 1919, started trade as the New Croydon Rubber Company. It was a renowned key supplier of household products to the ironmongery and houseware trades. It had reached important milestones marked by product debuts, an example is the "Sham-mix" shampoo spray in 1934, which is a product that is still marketed and sold up to this day. Pursuant to the theme of market leading patented innovations, one of its products, the Twist 'N' Lock range of suction bathroom accessories and fix storage, which was launched in 1999, continues to evolve with the introduction of Twist 'N' Lock Plus and the recently launched Stick 'N' Lock Plus adhesive pad technology.
The company was renamed to Croydex in 1975. The logo also changed over the years though the company remained as a recognizable brand as it was many years ago.
Croydex commemorated its 90 years of successful business in 2009, ensued quickly by the announcement of a new partnership with Damixa, a Danish brassware manufacturer, in 2010.
From its 5-acre site in Andover, Hampshire, its in-house design team has created leading edge, avant-garde new products with other manufacturing partners. The products include the design of the new Flexi-Fix fixing system in 2012 that has change the bathroom accessories market. The company also launched the Sit Tight 'Double-Fixed' toilet seat and its "Rust Free" Wireware in 2015.
The quality of Croydex's products remains important to the company and this is noticeable from the emphasis it places on standards. It employs Quality Assurance teams coming from the UK, Europe and beyond. It carries out regular inspections that makes sure every product it supplies are of high standards.
The company continues to be successfull in the constantly changing markets, not just in the UK, but all throughout Europe, the US and beyond. It has developed to become a recognized brand in the bathroom accessories and fittings industry.
In 2015, Croydex was acquired by Norcros plc.