Whirlpool Corporation is the largest home appliance manufacturer in the world with generating $21 billion in annual revenue, upholding 97,000 employees including 70 manufacturing and technology research centers. The company offers a varied assortment of notable appliance brands with Whirlpool, KitchenAid, Maytag, Amana, Admiral and Jenn-Air to name a few in virtually the entire world. Whirlpool wants to promote more than just appliances for consumer use, they wish to promote a purposeful lifestyle consideration in that moments matter. With today’s increasing demand on time and effort, Whirlpool insists on creating solutions that help improve every minute spent.
For over a century in operation, Whirlpool has been an American company. They were founded in Benton Harbor, Michigan and have remained headquartered there ever since their start. In addition to that, Whirlpool prides themselves on having all their appliances American made.
Whirlpool Corporation is recognized the world over in their product, people and operating excellence. They were awarded recently in Europe with a red dot Product Design Award, as well as, a Harvard Business Review – McKinsey MPrize Innovating Innovation Challenge Winner award. They have also maintained status from 2008-2014 recognition from Forbes and Reputation Institute Top 25 Most Reputable U.S. Companies.
Whirlpool’s vision is to market the best brand of consumer appliances and products the world over. Their mission is to generate a demand and earn trust. Whirlpool Corporation’s strategy is to sustain a leadership in appliances, brand with excelling in operations and people relations.