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Your body is over 60% water, and every part of it depends on water for its operation. It aids digestion, transports nutrients to vital systems, and in countless other ways provides for the smooth operation of the human body. And just as you would never put cheap fuel into a fine Italian automobile, you have to be careful with what you put into your own engine. The last thing you need are contaminants, those chemicals, metals, and pollutants that find their way into the water system and can cause long-term health problems including anemia, liver problems, and even ailments as severe as cancer. You certainly wouldn't drink asbestos or chlorobenzene if someone offered them, so why would you want them in your drinking water?

What's where PUR comes in. PUR uses its patented filtration system to remove contaminants as diverse as the above chemicals, pharmaceutical chemicals that have made their way into public water, heavy metals including lead and mercury, and of course chlorine, because you want to drink pure, natural water. PUR makes that possible, restoring your water and rejuvenating you in the process. And what's more, PUR water simply tastes better! People may say you don't taste water, but the qualia of water consumption is certainly dramatically improved when you're drinking water from a PUR filtration system, and most people who filter do it for taste. With PUR in your home, you'll drink more water and enjoy it better. That's the PUR promise!

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