Maytag is an American brand and manufacturer of home appliances. The company started in 1893 by Frederick Maytag, a businessman, as a washing machine company. Since its inauguration, Maytag has expanded from washing machines to include other major appliances with refrigerators, microwaves, ovens, ranges and dryers to list a few. As early as the 1940s, Maytag started introducing a lineup of ranges and refrigerators and produced the first Maytag automatic washer in 1949. The 1950s saw the advent of “white goods” or laundry and kitchen appliances, Maytag capitalized during this time by entering the commercial industry for laundry. Throughout its history, Maytag introduced a lot of firsts in products and mergers, as well as, an acquisition. Maytag was also responsible for the first high-efficiency washer on the domestic markets in 1997.
Maytag is one of the top 3 companies in North American markets with their major appliances. With their complete lineup of appliances for the entire home, Maytag has remained synonymous with washing machines in the U.S. Consumers may recognized Maytag brand appliances best from their Maytag repairman character introduced as “Ol’ Lonely”. The marketing campaign began in 1967 was a big success for Maytag and the character is not only a pop culture icon but is still used in Maytag advertising presently.
Maytag brand appliances is designed with a commitment to being dependable. They want consumers to rely and trust Maytag products as hardworking appliances. The dependability of Maytag ties in with their dedication to having American built machines for over a century.