Samsung is a South Korean products and services company known around the world. They have achieved great success in manufacturing household appliances and electronics. Samsung was founded in 1938 by Lee Byung-chul, with their start as a trading company. Over the course of the years, Samsung expanded into many other industries with electronics being one of the major industries during the 1960s to help the company flourish. Samsung partook in a global strategy during the 1990s to promote more consumer electronics that included major household appliances and televisions.
Samsung is a lifestyle brand intended to produce solutions for every task on a daily basis. They are constantly ranked at the top of the list as a consumer electronics manufacturer. Samsung is constantly reinventing themselves and offering useful innovations and features in all their products. In addition, Samsung has received more than 100 awards at the 2016 CES (Consumer Electronics Show) in the categories of home entertainment, home appliances, mobile and internet. 38 out of 100 awards were CES Innovation Awards with one particular win in TV. Some of Samsung’s products that were awarded at CES 2106 are KS9500 Series Curved SUHD TV, 4-Dour Flex Refrigerator RF28K9580SR with Family Hub and Front Load Washer WF45K6200AZ with AddWash.
One of the main reasons why Samsung is ranked at the top is their value and philosophy, which are driven by shaping the future. They are committed to creating innovative technology for everyday routines that help enrich people’s lives.